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The Unstoppable Entrepreneur Show with Robyn Johnson | Selling on Amazon, Ebay, and More

Welcome to the Unstoppable Entrepreneur! Robyn Johnson started her ecommerce business with only $100 and in only 5 years built it in to a six-figure business. She brings her experience, tips and tricks straight to you in this value-packed, no nonsense, and actionable advice podcast. She is an expert in making a living selling on Amazon and Ebay. Robyn tells you everything you need to know, and how to accomplish it, in this podcast. If you want to have an e-commerce business and be successful on Amazon, eBay, Craigslist, and with your own website – this is the place to be. Welcome!
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The Unstoppable Entrepreneur Show with Robyn Johnson | Selling on Amazon, Ebay, and More
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Now displaying: 2017
Jul 12, 2017

What if you have been doing business for a few years, but still you could not have a glimpse of that pot of gold at the end of the rainbow? How could this be possible if you’re not earning a profit, to begin with? On top of that, how do you expect to have financial gains if you’re having trouble picking out which products to offer?

These are some of the concerns of someone who reached out to me to seek help and direction for her Amazon business. She’s had a background in traditional retail and has been a seller on Amazon for two years. Today, I’m going to define and explain the difference between retail arbitrage and online arbitrage, share some pieces of advice on how and where to start when it comes to choosing your products and target market, and what you should do if failure is not an option for you.


Amazon is retail upside down.


Today’s Topics Cover:

  • Differentiating the business models of traditional retail versus Amazon’s
  • Temptation for people moving from RA to online arbitrage (OA)
  • Why it’s important to look for products where the supply is not meeting the demand
  • Things to take note of when looking for wholesale items
  • Why you should start with an area you’re passionate about when doing wholesale
  • The biggest pitfall when buying high volume items
  • How to proceed after looking into your inventory and knowing which items are profitable
  • What happens during the disqualification process and why it is a must-do for Amazon sellers
  • Reason hy people are having a hard time from moving from RA to wholesale
  • How to find out if Amazon is indexing you for your keywords
  • Steps to take for Amazon to take notice of your listings for product bundles


Resources Mentioned:


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Jul 10, 2017

Joining me today are two extraordinary people who talk about how to deal with the Amazon claims, possible suspensions, and how to proceed from a legal standpoint. Chris McCabe is a reinstatement specialist and consultant who knows how to appropriately and efficiently proceed with Amazon claims like the back of his hand. Casey Vaughn is a business owner and licensed lawyer in New York who specializes in corporate law concerns such as intellectual property (IP) defense enforcement, trade litigation, and commercial litigation, to name a few.

In today’s episode, Chris talks about some of the intellectual property infringement cases that Amazon sellers deal with, reasons why sellers can get suspended, and how to determine whether a potential consultant can help you. He also gives an overview of a course he created to assist those who are considering pursuing the battle with Amazon’s infringement division on their own without hiring a consultant. In connection to the points raised by Chris, Casey shares the two avenues that deal with IP infringement cases, why ignoring claims is the worst thing you can do, and how you can properly deal with them.

 

“Keeping in mind your ultimate goal is important in all of these situations.” - Casey Vaughn


Today’s Topics Cover:

  • Good news and bad news about the Amazon infringement process
  • Characteristics of a good lawyer who can help you with these matters
  • Some basics about intellectual property that sellers need to know
  • Defining the three biggest elements of intellectual property rights and how these are interrelated to one another
  • Why IP enforcement is aggressive, especially with retail brands
  • Benefits of hiring a lawyer that’s trained and experienced in IP and trademark cases, and a consultant to help you with your appeal
  • Questions to ask before deciding to hire a reinstatement specialist
  • The significance of knowing if your lawyer is knowledgeable about the essential business practices and experienced in infringement cases with brands
  • When to know it’s time to hire a consultant and a lawyer


Three Elements of Intellectual Property Rights:

  1. Patent - protects an invention
  2. Trademark - protects a brand name used to identify goods or services
  3. Copyright - protects original artistic or literary works (e.g. photos, jewelry design)


Check out Casey Vaughn Across the Net:

Check out Chris McCabe Across the Net:


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If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!

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Jun 21, 2017

For over 10 years, Shawn Quintero has had the opportunity to work with industry leaders and top influencers in both business and ministry. He is an international speaker, coach, the author of Online Wealth for the Christian Entrepreneurs. Shawn is the founder of Wealthier You, an online training university focused on digital marketing for Christian entrepreneurs. He teaches Christian entrepreneurs, business owners, and ministry leaders how to use the internet to maximize their impact, produce wealth, and live lives of greater generosity.

Shawn joins me on the show today to share his story, why he’s passionate for helping other Christian business owners and ministry leaders impact their communities through their businesses and overcoming fears and obstacles throughout the entrepreneurial journey. He also explains what it means to be an entrepreneur on purpose and with purpose as well as why he believes failing is part of the process of achieving success as an entrepreneur.

 

“If you are failing and making mistakes, that means you are doing something.” Shawn Quintero

 

Today on the Unstoppable Entrepreneur Show:

  • How persistence and thinking out of the box to attend a local conference impacted his business
  • Networking and community building
  • Knowing when to focus on growth and when to focus on systems
  • Waiting for “perfect storms” vs creating your own opportunities
  • Being an entrepreneur on purpose and with purpose
  • How focusing on impact can produce income results
  • What is purposeful prosperity
  • Why you need failures to create business success
  • The impact of mistaking temporary success for long-term success
  • Getting comfortable with uncomfortable, facing fears, and how it allows you to continue to expand and grow

 

Shawn Quintero’s Words of Wisdom:

  • Ask for help.
  • Have conversations with people who have already gone through what you are going through.

 

Connect with Shawn Quintero:

 

Leave a review to enter for a chance to WIN!!    

   

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!    

   

Follow this link to enter for a chance to win!  

 

Jun 19, 2017

Cyndi Thomason is a “profit first” financial strategist and accounting professional that enjoys helping entrepreneurs without a financial or accounting background learn what they need to know to truly “get a handle” on their finances.

She joins me today to share her knowledge and insight on why it’s important to use profit & loss statements and cash flow statements in your Amazon ecommerce business, the difference between the two, and how omitting one from your financial reviews can significantly impact the accuracy of your financial statements as well as scale and grow your business.

 

“The language of business is numbers. If you don’t have the data to know how you’re doing, you can’t improve it.” Cyndi Thomason

 

Today on the Unstoppable Entrepreneur Show:

  • The difference between a profit & loss statement and a cash flow statement
  • Why your profit & loss statements may not always match your cash flow statements
  • The various ways your business financials can be tracked, utilized, and documented
  • Why it’s important to form a habit of paying yourself as a business owner early in your entrepreneur career
  • How knowing your numbers can help you decide if you are ready to apply for a loan
  • Identifying when to hire a finance specialist
  • Identifying your vision for your Amazon business and planning your financial strategy to achieve your goal
  • Cutting unnecessary expenses

 

Tips on Evaluating Your Profitability:

  • Put your dues and subscription fees in one category. Evaluate this category quarterly – not yearly.
  • Separate your inventory bank account from your operating cash flow account.

 

Resources Mentioned:

 

Connect with Cyndi Thomason:

 

 

Leave a review to enter for a chance to WIN!!    

   

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!    

   

Follow this link to enter for a chance to win!  

 

 

May 24, 2017

Chris McCabe knows Amazon better than most of us. He used to work for the company for many years evaluating seller account performance and enforcing Amazon’s policies. After leaving Amazon, he became a consultant and launched his own business – eCommerceChris.com, where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions.

Additionally, Chris is the founder of Frustration Free Amazon, a digital product designed to help sellers learn the proven strategies he uses to craft appeals and create plans of action when faced with infringement claims and account suspensions. He joins me today to share his experience while working at Amazon and how he helps reinvoice the company’s policies through his services and products. He briefly explains the difference between intellectual property, trademarks, and copyrights and provides tips on how to avoid infringing against a brand’s rights.

 

“No one’s out to get sellers. People are really just out to tighten up the marketplace.” – Chris McCabe

 

Today on the Unstoppable Entrepreneur Show:

  • The real reason why Amazon enforces restrictions and policies
  • How these policies and restrictions benefit sellers
  • Intellectual property infringement strategies and steps to seek resolution
  • Examples of valid intellectual property, trademark, and copyright infringements
  • What you can and cannot do with trademarked products
  • Tips on working with Amazon to find a quick resolution to infringement claims
  • Creating a plan of action to reinstate or avoid infringement claims and account suspensions
  • Recommendations for contesting intellectual property claims
  • How to vet advisors before hiring them to help you with intellectual property infringement claims and creating a plan of action

 

Chris McCabe’s Words of Wisdom:

  • Make sure your communication with Amazon is clear and concise
  • Learn what Amazon expects from you in terms of details, facts, and data

 

Resources Mentioned:

 

Leave a review to enter for a chance to WIN!!   

  

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!   

  

Follow this link to enter for a chance to win! 

 

 

May 3, 2017

Lisa Von Sturmer was an editor for a mixed martial arts fight show, but felt that she was not living her life to the fullest. Since she wanted to do something that would have a better impact on the planet, literally, she started Growing City, the first company in North America to offer corporate organic recycling programs. For seven years now, Lisa has been into the office composting business. She is passionate about what she does especially in doing her part to make the Earth a better and healthier place to live. 

In today’s episode, Lisa recalls her journey as she started Growing City. She emphasizes the significance of making peace with fear as you establish your business and encounter challenges. Lisa also demonstrates how you can stand out from the crowd, create an impact, and be memorable - especially to prospective clients and business associates - as you change your mindset about your “weaknesses,” and the “no’s” that you’ll encounter along the way. She explains the importance of persistence, honesty, and value in creating long-term relationships both with potential business partners and probable clients.

 “Anything that you’re doing today is a stepping stone to where you want to get, but you need to know where that is.” – Lisa Von Sturmer

 

Today’s Topics Cover:

  • Lisa’s story that allows her to relate with smaller companies competing with big ones for clients
  • How Tim Ferriss’s book impacts her mindset regarding pursuing her passion and starting her business
  • The first step every entrepreneur can take in starting a business and then working their way backwards: having a clear vision of what they want their life to be
  • Advantages of being a part of an entrepreneurial group whose members are going through the same challenges as new entrepreneurs
  • How the challenges lead to a stronger team, more audience and clients, and being a better entrepreneur
  • Turning your so-called “disadvantages” into advantages
  • Tips and advice for entrepreneurs who are trying to face their fears and overcome the hurdles

 

Resources Mentioned:

 

Check out Lisa Von Sturmer the Net:

 

Leave a review to enter for a chance to WIN!!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!

Follow this link to enter for a chance to win!

Apr 26, 2017

Are you ready for the changes that Amazon will bring regarding brand registry and brand gating? How important is it for you to deal with unresolved suspensions? What is the extent of the impact of these unsettled accounts to your business? How ready are you to proceed in case the ball starts rolling in a different direction?

In today’s episode, Scott Margolius of Feedback Repair gives some significant modifications he anticipates on Amazon regarding brand registry and brand gating. He points out some expected changes that would make sellers act more like professional business owners and the right pieces of advice as retailers get started on Amazon to avoid being in a disheartening situation of account suspension. Scott also believes that as some opportunities close to some people, there are so many new possibilities in many different ways to you if you are willing to readjust.

 “You’re in the right place at the right time only if you’re doing the right things for the right reasons.” – Scott Margolius

 

Today’s Topics Cover:

  • Changes on the brand registry and brand gating on the Seller Central site
  • Comparing the way brand registry works in the past and the expected changes to come
  • How the new brand registry terms of service can be beneficial to Amazon sellers
  • Determining your budget and the price range you’re going to offer on the platform after adding all the necessary fees for trademark, copyright, licensing, and a lot more
  • Things you can learn from the big players and also what the big players can learn from the smaller ones
  • The single largest risk Scott sees for sellers
  • One of the biggest reasons why retailers are getting a lot of suspensions right now
  • Reasons why it’s important for Amazon to protect intellectual properties, the platform, and consumers
  • Importance of building relationships as an authorized seller

 

Check out Scott Across the Net:

 

Leave a review to enter for a chance to WIN!!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!

Follow this link to enter for a chance to win!

Apr 24, 2017

There’s been many conversations within the Amazon groups and communities lately around Amazon’s Brand Registry 2.0. Many sellers are concerned about what the Brand Registry changes will be and how they will impact the way they conduct the day-to-day tasks of running an Amazon business. There’s been a lot of speculation about how the brand registry changes will look and how it will impact the thousands of sellers on the platform.

Today, I want to discuss some of the things we’ve been hearing throughout the community as well as the speculations circulating the marketplace. I also want to share with you what you should do to position your business in the best light possible, despite the registry changes, and how you can prepare your business for the pivotal changes before they take effect.

 

It’s important for us to hold our reservations and see how it rolls out.

 

Today on the Unstoppable Entrepreneur Show:

  • Main features of the Brand Central and the advantages for brands and sellers.
  • How the new Brand Registry can help brands protect their intellectual property.
  • Types of intellectual property.
  • Why your brand product names should not be functionally named.
  • What you can trademark.
  • The ins and outs of copyrights.
  • Dealing with private label sellers and patents.
  • Seller’s concerns about Brand Registry 2.0.

 

How to Protect Yourself from Intellectual Property Infringement:

  1. Become an authorized seller and have permission to use copyrighted photos and text.
  2. If you don’t have permission, take new pictures and have new descriptions wrote. Update your listings before Brand Registry 2.0 rolls out.
  3. Be sure you are not using anyone’s trademark inappropriately.

 

 

Leave a review to enter for a chance to WIN!!  

 

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!  

 

Follow this link to enter for a chance to win!  

Apr 19, 2017

Many entrepreneurs and business owners believe that the key to running a highly successful, profitable business is to have everything perfect – from their marketing campaigns to their product sourcing strategies. But what many people don’t realize – especially newly emerging Amazon sellers – is that perfection is the enemy of done.

Perfection can inhibit your ability to grow your business; to take it to the next level of success.

On today’s episode, I want to share with you why it’s okay to let go of the mentality that everything needs to be perfect before launching your business, product, or course idea, what can happen when you stay in the rut of waiting until everything is perfect, and how you can overcome the “perfection” mentality to advance your business to the next level.

 

“Don’t wait for things to be perfect. Go out there and take action.”

 

Today on the Unstoppable Entrepreneur Show:

  • Why perfection is not as important as implementation and progress
  • How having a “perfection-focused” mindset can often lead to burnout and giving up
  • Why waiting for perfection is actually giving your customers, clients, and brands a disservice
  • Creating time-blocking techniques
  • Triaging revenue-producing tasks
  • Mapping out what actions need to be taken and what actions have already been taken
  • Creating structures that you need to support you in taking action
  • Finding an accountability partner

 

How to Overcome a Perfection-Focused Mindset

Ask yourself:

  • What actions do I need to take over the next three weeks to get the results I want?
  • What are the things that are distracting me from my business?

 

 

Leave a review to enter for a chance to WIN!! 

 

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn! 

 

Follow this link to enter for a chance to win! 

Apr 17, 2017

As an Amazon seller, are you having inventory concerns because of unfulfilled returns? How do you store and deal with these supplies? Is there a way to convert these returns into something profitable for your business? Instead of letting these inventories pile up or cost you more in storage fees, it is best to reach out to Louis Bunya of Amazon Reimbursements Consulting to learn more about your refund alternatives. Louis, an Amazon seller himself, has been in the Amazon reimbursement business since 2014 and is more than happy to talk to you about what you can do with unfulfilled returns.

In today’s episode, Louis demonstrates the benefits of dealing with unfulfilled returns while still increasing your profit margins through Amazon reimbursements, especially now that Amazon raised its storage fees. He points out the options that you can explore and the advantages of working with a consulting team over pursuing the refund on your own.

 

“Our service fills a need in the marketplace for medium sellers that really want to figure out the best way to handle these unfulfilled returns.” – Louis Bunya

 

Today’s Topics Cover:

  • Ways Amazon owe sellers reimbursements
  • Strategies to reclaim lost revenue due to returns
  • Best practices that retailers need to know
  • Step by step process that Louis and his team do to help sellers
  • Reasons why Amazon sellers should be aware the return policy of Amazon
  • Benefits of making time to give feedback and answer surveys regarding services
  • How Louis and his team handle clients with a large volume of returns
  • Things Amazon watches out for regarding support tickets
  • Tips and pieces of advice for those with unhandled unfulfilled returns
  • How to determine which tasks are worth your time the most to generate more revenue for your business versus the ones you need to outsource
  • What Amazon’s repackaging service is and why you shouldn’t use it

 

Check out Louis Bunya Across the Net:

 

Leave a review to enter for a chance to WIN!!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!

Follow this link to enter for a chance to win!

Apr 12, 2017

If you are an Amazon seller or are planning to be one, this episode helps improve and lay the foundation for your Amazon operations. Today’s guest started selling at the very young age of 13 doing wholesale purchasing and selling on eBay. While working with Google, Erick Rodriguez used to manage Google Adword accounts and specialized in monitoring conversion. He eventually left the corporate world, went to China and started his entrepreneurship journey. Today, he is a 23-year-old e-commerce entrepreneur and owner of a company that offers product photography and graphic design, particularly to Amazon sellers.

In today’s episode, Erick talks about the best ways to attract and capture Amazon buyers by using visual differentiators. He shares a lot of tips on how to avoid getting a one-star rating, low-budget option for branding, and how you as an Amazon seller can convert your clicks into sales. He also shares some of the tools that can help you track emails, address customer-related concerns, and deal with negative customer feedback and low rating.

 

“If you want to be really at the top half of page one for the primary keywords that you’re targeting for your product, you need to be what I call visually different from others.” – Erick Rodriguez

 

Today’s Topics Cover:

  • Determining visual differentiators and the benefits of having them
  • List of requirements to get approved for Amazon brand registry
  • Defining enhanced brand content or EBC, its best practices, and how to do it right
  • Advantages of having a graphic designer work on your EBC
  • Reasons why infographics have a great impact on the conversion of sales
  • Addressing infographic concerns on mobile version
  • How to drive click-through rate
  • Setting up A/B testing, how to do it, how long, and the tools to help you execute it
  • Largest contributor in Amazon seller success and roles images play in private label products
  • The significance of packaging in customer satisfaction
  • What inauthenticity claim is, how to get it, and its effects on Amazon sellers
  • Biggest fears of Amazon sellers and how to maintain a healthy listing
  • Erick’s top five tools for his Amazon operation

 

 

Resources Mentioned:

 

Check out Erick Rodriguez Across the Net:

 

Leave a review to enter for a chance to WIN!!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!

Follow this link to enter for a chance to win!

Apr 10, 2017

When you’re an entrepreneur, you find ways to accomplish as much as possible in a day’s work. There are times when the tasks pile up, and nothing seems to get done. You get frustrated and overwhelmed with the amount of work that needs attending. After getting out of survival mode and start seeing things clearly, you consider delegating tasks and letting more people in your team. The next question would be whether to hire a trained professional or outsource a virtual assistant or VA?

In today’s episode, I talk about the factors you ought to consider when deciding on a service or a VA. I expand on the productivity components you need to assess, the time element in play, and questions to ask yourself before making a life-changing decision. You’ll also learn how to gauge yourself and evaluate the tasks that need delegating. Whether you’re hiring a service or a VA, remember that it is still your business and you are the captain of the ship.

 

We want you to own your business rather than having your business own you. And hiring virtual assistants is the first step.

 

Today’s Topics Cover:

  • How to determine which tasks need outsourcing
  • Things to watch out for to avoid making expensive mistakes
  • Points to remember in creating a check-and-balance system
  • Real reason why people would not outsource
  • Benefits of outsourcing smaller tasks
  • Determining tasks for in-house training and the ones requiring a hired service
  • Who to consider and where to look when considering hiring local
  • Signs that indicate it’s time to hire out services
  • The relationship between creating processes and buying time

 

Resources Mentioned:

 

Leave a review to enter for a chance to WIN!!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!

Follow this link to enter for a chance to win!

Apr 5, 2017

What are some of the biggest dangers that can affect your business, your success, as an Amazon e-commerce seller? If there is one thing in business that can negatively impact your success in this industry in a major way – it’s complacency.

Being complacent in your business – in any industry – begins for many reasons, but how do you break the habit once it starts?

On today’s episode, I want to talk about the effects that becoming complacent can have on your business, your growth, your income, and your success. I’ll share how you can identify it in your business, what you can do to overcome it, and how to rediscover your hunger once again.

 

“Getting complacent is really easy. It can destroy your business because it takes away your drive. It takes away that solution.”

 

Today on the Unstoppable Entrepreneur Show:

  • The danger of becoming complacent and how it affects ecommerce businesses of all sizes
  • Navigating policy and technology changes to avoid complacency
  • Identifying problems in your business – and how to get out of them
  • Staying hungry isn’t about greed. It’s about knowing where you want to go
  • How to stay hungry when you start feeling complacent
  • Why reverse-engineering your long-term goals is critical to helping you avoid complacency
  • Signs of complacency

 

Resources Mentioned:

 

 

Leave a review to enter for a chance to WIN!  

 

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn!  

 

Follow this link to enter for a chance to win! 

Mar 29, 2017

Kim Coghlan has been selling on Amazon for about two and a half years and has become one of the most well-known, well-respected members within our community. She actively participates in many Facebook groups and has become a trusted resource for many entrepreneurs within the reselling space.

Kim joins me on the show today to share her story, insights, and knowledge on outsourcing and hireling freelancers on Upwork. She also shares her tips for reducing stress in the highly competitive, fast-paced world of Amazon resale. We discuss everything from hiring a VA for the first time to managing a full household while running a successful business as well as the impact that hiring and outsourcing various tasks can have on your business – and your quality of life.

 

“It was the fear of the unknown that kept me back, but it turned out that it was not scary.” – Kim Coghlan

 

Today on the Unstoppable Entrepreneur Show:

  • Prioritizing your daily tasks – in business and in life – and developing strategies to get things done.
  • How outsourcing or letting go of tasks you don’t like or want to do can help you overcome procrastination.
  • Why focusing on honing your buying skills is more important than focusing on product sales ranks.
  • How hiring on Upwork works and how it can improve your business and productivity.
  • Hiring VA’s, growing your team, and how to train them.
  • Hiring locally vs. internationally.
  • Tasks you should begin with when hiring a VA for the first time.

 

Kim’s Words of Wisdom:

  • Ask yourself: What is still going to be a problem in a month if I don’t do this right now?
  • Don’t be afraid to let some things go.
  • When hiring, start with small tasks and grow from there.

 

Resources Mentioned:

  • Upwork
  • OnlineJobsPH

 

Connect with Kim Coghlan:

  • Kim Coghlan on Facebook
  • FBA Ninjas in Training Facebook Group

 

 

Leave a review to enter for a chance to WIN! 

 

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn! 

 

Follow this link to enter for a chance to win!

Mar 17, 2017

ASD Market Week is always something to look forward to. It is more than just a trade show; it offers a unique learning experience that will allow you to truly grow as a seller.

ASD Market Week is one of the biggest B2B trade shows in the industry and it brings together a very comprehensive variety of people, sellers, and buyers. It’s very easy to feel overwhelmed with all the people you’ll meet and information you’ll gain from the event, especially if it’s your first time to attend.

There are many things that make ASD Market Week great and we’ll be discussing some of those reasons in today’s episode, as well as some tips on how you can make the most out of your experience.

“ASD is more than just a trade show. It really has changed my life.”

Today’s Topic Covers:

  • Do your research about the free networking events that are happening during ASD Market Week.
  • The ongoing issue of inauthenticity and how to prove the authenticity of your items to Amazon.
  • My formula and strategy to make the most of your day by getting price lists and determining the brands that are aligned with your business goals.
  • What to do after ASD Market Week such as cataloging your price lists, filtering and profiling, and more.

Robyn’s Tips for Making the Most of ASD Market Week:

  • Networking
  • High Level Quality of Education
  • Trade Show
  • Get as many price lists as possible
  • Balance and plan what your goals are for the show.

Resources Mentioned

 

Meet Robyn and Network with the Internet Merchant’s Association

Are you attending ASD Market Week? Get the chance to meet Robyn in person and network with experienced mentors from the Internet Merchant’s Association.

Join Robyn and the IMA team at the Executive Hospitality Suite at the Bellagio from 7:00pm to 11:00pm of March 19 and 20, 2017. Stay tuned for more updates at the IMA Facebook Group and at the Unstoppable Amazon Academy.

Leave a review to enter for a chance to WIN!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn!

Follow this link to enter for a chance to win!

Mar 15, 2017

Thomas Jefferson has a popular quote that says, “If you want something you have never had, you must be willing to do something you have never done.” Entrepreneurs relate to this quote very well because they think differently and do things that defy the social norms. In fact, entrepreneurs make up some of the most unreasonable people in the world. If you step away from the negative connotation of the word “unreasonable”, you will find that it can also mean surpassing your limits to achieve your full potential. Being unreasonable means breaking free from that little voice in your head telling you to avoid risks and stay safe. It means aiming higher than what people expect of you or even what you expect of yourself.

The life of an entrepreneur is unreasonable. We are not afraid to take risks and we set out to achieve things that have not been thought of or done before. This gives us access to a life and to experiences that is not available to everyone. Embrace the positive side of being unreasonable and what you can learn from the experiences.

“Being unreasonable means living a life that’s not dictated by reasons. It’s being dictated by your commitments – by the things that you’re passionate about.”

Today’s Topic Covers:

  • The positive side of being unreasonable and the benefits you can gain from this trait as an entrepreneur.
  • How making unreasonable requests can help you improve your negotiation skills.
  • There are a thousand and more reasons why you should stop what you’re doing compared to the reasons why you should keep going. It’s up to you to decide which of these reasons drive your life.
  • How to balance your unreasonable nature to produce the results you need.
  • Having a solution mindset and looking at failure as something of value, rather than a setback.

Resources Mentioned

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Mar 13, 2017

On today’s episode, I’m joined by licensed CPA and Amazon seller Anna Hill. Anna started on Amazon as only a seller in January 2014 after deciding that she was tired of the “CPA firm rat race.” She started on Amazon during the Frozen Frenzy, and when that frenzy dwindled, she says she has learned many valuable lessons from the experience.

Today, we discuss how her mindset has evolved since the beginning of her Amazon career, how she has helped thousands of sellers navigate the uncertain and often confusing waters of finances and taxes, and her insight into pivoting our businesses as Amazon continues to change and evolve.

 “If you don’t have order, it tends toward chaos.” – Anna Hill

 Today’s Topics Cover:

  • Recognizing and understanding that change in business is not uncommon.
  • Why you should never invest more in your business or spend more on inventory than you can afford to lose.
  • Extenuating circumstances in business
  • Establishing an insurance policy for yourself such as a financial plan, hiring a financial planner or trusted advisor to create a benchmark framework with goals that allow for some “wiggle room.”
  • Why we believe that opportunities at Amazon will continue to improve moving forward, but it is essential to try to expect the unexpected and plan accordingly.
  • Using this time to “do your homework.”
  • Why you shouldn’t make business decisions out of panic or fear.
  • Your customer isn’t always necessarily the buyer of your inventory. There are other customers to consider.
  • Why it is important to reach out and learn from other people.
  • Why it is important to make long-term strategic plans for each upcoming quarter.
  • How considering the possibilities that could happen and how you can handle those situations then writing them down can help you approach the issue better once the dust has settled.
  • Why you shouldn’t “opinion shop.”
  • Why it’s important to surround yourself with like-minded people – people wanting to rise and grow.
  • The benefits of having an accountability partner to help you balance and level your business.
  • Understanding your debt and knowing how much unsold inventory you hold.
  • Know when to outsource

 

Approach adversity as an opportunity instead of a wall.

 

Resources Mentioned:

 

Connect with Anna:

Accounting We Will Go (Facebook Group)

 

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Mar 8, 2017

Travis Ross joins me today to discuss the upcoming Rocky Mountain Reseller Conference, affectionately known throughout the Amazon reseller community as RMRC. As Travis explains, the main goal of RMRC is to help first, second, and trid year Amazon resellers learn from each other, network, and grow their ecommerce businesses through the support and guidance of others.

The RMRC conference is an annual event, scheduled to take place on Friday, June 2 and Saturday, June 3 at the DoubleTree – Hilton Hotel in the beautiful, mountain-views of Denver, Colorado.

 

“The only dumb question is the one you didn’t ask.” – Travis Ross

 

Today on the Unstoppable Entrepreneur Show:

  • How networking can improve your business.
  • How to know when it’s time to hire a new team member.
  • How to balance the profitable tasks and non-profit generating tasks when hiring contractors and employees.
  • Discovering what type of business “hedgehog” you are.
  • Advice for firing employees and contractors.
  • Training new hires.
  • Creating incentive programs for your employees.
  • Dealing with irrational fear.

 

 

Resources Mentioned in This Episode:

 

Get $30 Off Your RMRC Ticket Purchase!

Are you planning to attend the 2017 Rocky Mountain Reseller Convention? Head over to their website to register and enter the coupon code NEST to claim your $30 -off coupon code!

 

Leave a review to enter for a chance to WIN!  

   

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!   

 

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Mar 6, 2017

From being a baby bird in the Nest to transforming into a beautiful eagle soaring high in the sky, we have followed Adrian Friday’s e-commerce career closely. Adrian is a graduate of our Unstoppable Amazon Academy, and today, he joins us on the show to share his journey of becoming a successful online seller.

We talk about inventory and buying decisions and how finding what you’re good at selling and becoming a master in that market can amplify your business success. We talk about the turning point in his life and business, and why he decided to leave his job to become an Amazon seller entrepreneur.

Adrian openly shares his experiences, his trials and tribulations throughout his entrepreneur career, and the systems and processes he uses to stay on task and productive each day. He also shares his insight on why entrepreneurs should learn new skills that will help advance their businesses before outsourcing the tasks to others as well as many other helpful tips and advice that has helped him go from a “jack of all trades, master of none” in the e-commerce industry to a master in his business.

 

Today’s Topics Cover:

  • Optimal buying decisions
  • How “breaking away from the herd” can help boost your business
  • How he learned that using “your quirks and weaknesses to your advantage” can significantly impact your business
  • His advice for others who are afraid to make a major change in their business or business model
  • How relationship building is a crucial aspect of your business growth
  • Why reaching out and asking questions to other industry experts is important
  • Why Adrian feels that developing daily routines and “rituals” has made a positive impact on his business

 

“Mastery is a game changer” – Adrian Friday

 

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Mar 1, 2017

Do you know how much it costs you to just keep your business alive? Today Robyn talks about the importance of knowing your numbers and not being afraid of them. Understanding that, even if your numbers are giving you bad news, that’s actually good news because it means you are able to take action and change the course of your business. Not knowing your numbers, what it takes to keep your business alive and provide you with the life you want is a sure way to put yourself out of business.

Robyn offers two great tools to help you not only know, but understand your numbers so you can make solid, fact based decisions in your business that will keep it healthy and profitable for years to come.

 

Use The Calculator

http://www.bestfromthenest.com/calc

Amazon Business Audit Course

http://www.bestfromthenest.com/biz

 

Also, you get these great things from Robyn!

The Unstoppable Amazon Academy

Sign up here: http://www.BestFromTheNest.com/show

AND!!!

By leaving a review for Robyn’s podcast, The Unstoppable Entrepreneur Show With Robyn Johnson – on iTunes, you could win a free 1-hour consultation with Robyn!

Follow the link below for instructions on how to leave your review for The Unstoppable Entrepreneur Show.

 

How to leave a review in iTunes:

https://support.apple.com/en-us/HT201991

 

 

Feb 27, 2017

It’s often easy for Amazon resellers to think of brands as just another company. So easy, in fact, that we can sometimes forget that the company is also made up of people – and people with families, children that rely on them. As we head into the 2017 trade show season, it’s important for Amazon sellers to really be present and mindful of the ecosystem of the niche they are selling in. It’s equally important that brand owners are also aware of that ecosystem as well as their part in it.

The actions that brand owners and resellers take significantly affect the way other businesses, brands, and sellers manage their business and help bring brands to the market. That’s why today, I want to talk about how the butterfly effect takes place within the reseller community and how it affects the manufacturing communities as well.

 

Don’t have a cash grab mentality with a brand. Have a partnership mentality.

 

Today’s Topic Covers:

  • The Amazon reseller community and manufacturing community are very closely intertwined.
  • Explaining to brand owners how distribution will affect their pricing, the number of counterfeits, map pricing, and other areas of their business.
  • Talking to brand owners about the importance of maintaining distribution control.
  • Many brands confuse Fulfillment by Amazon with selling directly to Amazon.
  • Explain to an emerging brand the importance of locking down their listing with brand registry, having a quality title, strong keywords, images, bullets, and description.
  • Why brands should get Enhanced Brand Content as soon as possible and how they differ from A+ listings.
  • Why brands should limit their sales to two to three Authorized Amazon Resellers.
  • Thinking of the power of association.

 

Resources Mentioned in This Episode:

Leave a review to enter for a chance to WIN! 

 

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn! 

 

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Feb 22, 2017

 

Today Robyn talks with Cynthia Stine – THE expert in account reinstatement on Amazon. In addition to selling on Amazon.com for the past five years, Cynthia writes a popular blog at Online Sales Step by Step and consults with Amazon sellers on their business issues. In 2014, her clients started turning to her to help them get reinstated from being suspended or banned.

 

Based on her success and experience getting people back to selling, she launched her official Reinstatement services in February 2015. She was flooded with business. The need is great, and the stakes are incredibly high. Many sellers fail when they write the appeal themselves, which can lead to them being permanently banned from selling. Cynthia has developed a system for analyzing sellers’ mistakes, appealing to Amazon and – in most cases – getting her clients’ businesses back up and running. It is one of the toughest and most rewarding things she’s ever done.

 

Contact Cynthia:

http://www.suspensionprevention.com

http://onlinesalesstepbystep.com/

 

Books:

Suspension Prevention e-Book:

https://onlinesalesstep-by-step.leadpages.co/suspension-prevention-ebook/

 

Make Thousands On Amazon:

http://onlinesalesstepbystep.com/makethousandsonamazon

Feb 20, 2017

Today, I’m chatting with Chris Anderson from Superhero Sellers. Chris has been a significant contributor across several Amazon online communities and Facebook groups and has become one of the most respected people throughout our community.

Chris got started as an entrepreneur as a young teenager, when he owned his own lawncare business mowing lawns throughout his local community. He has experience in internet marketing and online selling on platforms such as eBay and Etsy before launching his Amazon business. He started on Amazon with the goal of pivoting from retail arbitrage to selling private-label products and although he is still not selling private-label items, he has grown an incredibly successful business through retail arbitrage.

Today, he shares his thoughts, tips, ideas, and insight with our amazing listeners; talking about everything from FBA fundamental tips for beginners through making good money on items you purchased at regular, retail prices.

“You don’t need to be a math wizard, but you do need to have a basic understanding of business and economics.” – Chris Anderson

 

Today’s Topics Cover:

  • Why Chris decided not to sell private-label.
  • Fundamental FBA tips for beginners
  • Why starting your Amazon business through selling used books is a great way to start?
  • Why Chris feels that his Amazon business is the most valuable possession and bending rules is never a good idea.
  • Maximizing the ROI on your investment of time and money on your business.
  • Understanding your expenses
  • Why knowing your numbers and hiring and meeting with an accountant once a month can be extremely helpful for your business?
  • Sales Rank Charts and experimenting in different categories.
  • How to make good money on regular-priced items
  • Maximizing the ROI on regionally-exclusive brand items
  • Tips for using Google to search for answers to your Amazon questions

 

Chris’s Tips for Learning and Improving Your Business Skills:

  • Buy books about business
  • Take free online courses about business
  • Attend business courses at local Community Colleges

 

Resources Mentioned in This Episode:

 

Connect with Chris Anderson:

 

Leave a review to enter for a chance to WIN!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with her!

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Feb 15, 2017

Bryan Bowman is a well-renowned private label seller with over a decade of entrepreneurship experience and extensive experience in e-commerce. He is the CEO of AMZ Profit Pros, which allows him to exercise his love for teaching by helping business owners in developing the best strategy to sell their products on Amazon.

Coming from a diverse work background, Bryan tells us how he leveraged his love for teaching and fascination for data and numbers to get to where he is today. He is a “breaker down of things” and in today’s episode, he walks us through some tools, concepts, and strategies, which will help you take your business to the next level.

“Lean into your strengths.  Don’t try to be good at everything.  Focus on what gives you the best results.”

Today’s Topic Covers:

  • Monitor your profitability. You need to know and really understand your numbers to manage your finances better and ensure that you are making the most profits.
  • Bryan gives us an overview of the different Amazon Services such as: Amazon Sponsored Products, Amazon Marketing Services, Vendor Central, and Vendor Express.
  • How to maximize the data from Amazon Sponsored Products to generate product ideas, determine the right keywords for your listings, and discover other niches to develop the best campaign for your business.
  • Bryan provides detailed instructions on how to get approved on your Amazon Marketing Services application.
  • How to refine your marketing strategy to get a better ROI. Stop focusing solely on ads and consider your sales funnel, targeting, and click-through rates to capitalize the use of your marketing platforms.
  • He provides very insightful advice about product selection and how to optimize your product listing.
  • Bryan talks about the importance of developing an off-Amazon business strategy to get your business to the next level.

3 Things You Need for a Successful Business

  1. Traffic – You need to control the people who come to your door.
  2. Bait – You need to give your customers a good offer.
  3. Value – You need to find a strategy to get people to spend more on their visit and come back and spend more often.

Mentioned Links:

Connect with Bryan:

Leave a review to enter for a chance to WIN!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn!

Follow this link to enter for a chance to win!

Feb 13, 2017

The start of the year can be quite overwhelming.  This is the time when most business owners are scrambling to implement changes to expand their businesses this new year.  Many of my clients, however, find themselves in an analysis paralysis, because they simply don’t know where and how to start improving their businesses.

Progress is a continuous process.  It’s not something that can be achieved through one strategy or action.  There are certain things that you will need to do consistently to ensure that your business is constantly improving.  Otherwise, you will find yourself faced with the same challenges that you are struggling with now.

You start by looking within.  Analyze your strengths and weaknesses to determine the things that you need to let go of and the things that you need to keep on doing for your business to move up to the next level.

Here are some tips to help set you off on the right start.

“We want to stop thinking about our time as free and start really focusing on the tasks that generate income.”

Today’s Topic Covers:

  • How to pivot from one business strategy to another
  • Be clear on your numbers. You need to start with your burn rate to understand what is needed to keep your business alive.  Only then, can you understand what is needed to help it grow.
  • What are the most valuable revenue producing tasks in your business? Determine most valuable revenue producing tasks in your business.
  • As you are sourcing, you need to continuously optimize your sourcing processes. Focus on tasks that can consistently and reliably produce the results that you need.
  • You should spend the time to really optimize your processes, because that’s the only way that you’re going to have access to more scalability.
  • Don’t take things personally. Don’t allow your emotions to overwhelm you when faced with seller rejection.

How to Set Your Priorities:

  1. “If I stop doing these things, my revenue will drop.”

Focus on the things that are actually going to bring money into the business.  Think of the tasks or activities that you cannot stop doing, because it will lead to a great loss in revenue.  Focus on these things first.

  1. “If I stop doing these things, I will start leaking money.”

These are back office activities, which if you don’t do will lead to gradual loss of revenue.

  1. Strategic Planning

Focus on activities that will help you optimize your processes and make things more efficient.  Like planning and long term strategy.

Resources Mentioned

Leave a review to enter for a chance to WIN!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn!

Follow this link to enter for a chance to win!

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