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The Unstoppable Entrepreneur Show with Robyn Johnson | Selling on Amazon, Ebay, and More

Welcome to the Unstoppable Entrepreneur! Robyn Johnson started her ecommerce business with only $100 and in only 5 years built it in to a six-figure business. She brings her experience, tips and tricks straight to you in this value-packed, no nonsense, and actionable advice podcast. She is an expert in making a living selling on Amazon and Ebay. Robyn tells you everything you need to know, and how to accomplish it, in this podcast. If you want to have an e-commerce business and be successful on Amazon, eBay, Craigslist, and with your own website – this is the place to be. Welcome!
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The Unstoppable Entrepreneur Show with Robyn Johnson | Selling on Amazon, Ebay, and More
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Now displaying: July, 2017
Jul 12, 2017

What if you have been doing business for a few years, but still you could not have a glimpse of that pot of gold at the end of the rainbow? How could this be possible if you’re not earning a profit, to begin with? On top of that, how do you expect to have financial gains if you’re having trouble picking out which products to offer?

These are some of the concerns of someone who reached out to me to seek help and direction for her Amazon business. She’s had a background in traditional retail and has been a seller on Amazon for two years. Today, I’m going to define and explain the difference between retail arbitrage and online arbitrage, share some pieces of advice on how and where to start when it comes to choosing your products and target market, and what you should do if failure is not an option for you.


Amazon is retail upside down.


Today’s Topics Cover:

  • Differentiating the business models of traditional retail versus Amazon’s
  • Temptation for people moving from RA to online arbitrage (OA)
  • Why it’s important to look for products where the supply is not meeting the demand
  • Things to take note of when looking for wholesale items
  • Why you should start with an area you’re passionate about when doing wholesale
  • The biggest pitfall when buying high volume items
  • How to proceed after looking into your inventory and knowing which items are profitable
  • What happens during the disqualification process and why it is a must-do for Amazon sellers
  • Reason hy people are having a hard time from moving from RA to wholesale
  • How to find out if Amazon is indexing you for your keywords
  • Steps to take for Amazon to take notice of your listings for product bundles


Resources Mentioned:


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Jul 10, 2017

Joining me today are two extraordinary people who talk about how to deal with the Amazon claims, possible suspensions, and how to proceed from a legal standpoint. Chris McCabe is a reinstatement specialist and consultant who knows how to appropriately and efficiently proceed with Amazon claims like the back of his hand. Casey Vaughn is a business owner and licensed lawyer in New York who specializes in corporate law concerns such as intellectual property (IP) defense enforcement, trade litigation, and commercial litigation, to name a few.

In today’s episode, Chris talks about some of the intellectual property infringement cases that Amazon sellers deal with, reasons why sellers can get suspended, and how to determine whether a potential consultant can help you. He also gives an overview of a course he created to assist those who are considering pursuing the battle with Amazon’s infringement division on their own without hiring a consultant. In connection to the points raised by Chris, Casey shares the two avenues that deal with IP infringement cases, why ignoring claims is the worst thing you can do, and how you can properly deal with them.

 

“Keeping in mind your ultimate goal is important in all of these situations.” - Casey Vaughn


Today’s Topics Cover:

  • Good news and bad news about the Amazon infringement process
  • Characteristics of a good lawyer who can help you with these matters
  • Some basics about intellectual property that sellers need to know
  • Defining the three biggest elements of intellectual property rights and how these are interrelated to one another
  • Why IP enforcement is aggressive, especially with retail brands
  • Benefits of hiring a lawyer that’s trained and experienced in IP and trademark cases, and a consultant to help you with your appeal
  • Questions to ask before deciding to hire a reinstatement specialist
  • The significance of knowing if your lawyer is knowledgeable about the essential business practices and experienced in infringement cases with brands
  • When to know it’s time to hire a consultant and a lawyer


Three Elements of Intellectual Property Rights:

  1. Patent - protects an invention
  2. Trademark - protects a brand name used to identify goods or services
  3. Copyright - protects original artistic or literary works (e.g. photos, jewelry design)


Check out Casey Vaughn Across the Net:

Check out Chris McCabe Across the Net:


Leave a review to enter for a chance to WIN!!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with Robyn!

Follow this link to enter for a chance to win!

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