Today Robyn talks with Eddie Levine, President of Wholesale Breakthrough, to discover how he’s built an $8M eCommerce company in just 4 years, continuing this series on different methods of selling. Robyn is bringing fantastic interviews with e-commerce sellers who have business models that are very different from hers – but work very well. Robyn opens the playing field by showing that there is more than one way to skin a cat and be successful.
Eddie Levine is the President and co-founder of Wholesale Breakthrough, the consulting arm of a multi-million-dollar eCommerce business. Eddie started the business in 2012 and together with his business partner Greg, they operate from two large warehouses in Chicago, Illinois. Eddie’s vision for success revolved around offering two distinct benefits. First, the company operates on nearly 30 channels worldwide, which results in greater coverage and extraordinary sales volumes for their vendors. They also act as a distributor when selling B2B or to the major retailers who either cannot or will not buy from the manufacturer directly. Second, the company offers brand management and enforcement services which include listing creation, optimization, advertising, and IP/seller enforcement.
As an extremely active member of the eCommerce community, Eddie travels worldwide to dozens of trade shows and industry events every year. He has participated as a speaker on several podcasts and at many seller conferences including the ASD Trade Shows, Retail Global, and Global Sources.
Eddie carries over 15 years of combined eCommerce and logistics experience, having worked for several Fortune 500 corporations. He attended the University of Kansas and currently resides in the northern Chicago suburbs. Eddie volunteers as the Director of Operations for the 501c3 military organization Laughs for the Troops, works with 4 local high school entrepreneurship classes as a student coach / mentor, and judges regional and national competitions for DECA Inc., the nationwide youth business program.
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