It’s often easy for Amazon resellers to think of brands as just another company. So easy, in fact, that we can sometimes forget that the company is also made up of people – and people with families, children that rely on them. As we head into the 2017 trade show season, it’s important for Amazon sellers to really be present and mindful of the ecosystem of the niche they are selling in. It’s equally important that brand owners are also aware of that ecosystem as well as their part in it.
The actions that brand owners and resellers take significantly affect the way other businesses, brands, and sellers manage their business and help bring brands to the market. That’s why today, I want to talk about how the butterfly effect takes place within the reseller community and how it affects the manufacturing communities as well.
Don’t have a cash grab mentality with a brand. Have a partnership mentality.
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