The Unstoppable Entrepreneur Show with Robyn Johnson

Robyn Johnson started her ecommerce business with only $100 and in only 5 years built it in to a six-figure business. She brings her experience, tips and tricks straight to you in this value-packed, no nonsense, and actionable advice podcast. She is an expert in making a living selling on Amazon and Ebay. Robyn tells you everything you need to know, and how to accomplish it, in this podcast. If you want to have an e-commerce business and be successful on Amazon, eBay, Craigslist, and with your own website – this is the place to be. Welcome!
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Now displaying: February, 2017
Feb 27, 2017

It’s often easy for Amazon resellers to think of brands as just another company. So easy, in fact, that we can sometimes forget that the company is also made up of people – and people with families, children that rely on them. As we head into the 2017 trade show season, it’s important for Amazon sellers to really be present and mindful of the ecosystem of the niche they are selling in. It’s equally important that brand owners are also aware of that ecosystem as well as their part in it.

The actions that brand owners and resellers take significantly affect the way other businesses, brands, and sellers manage their business and help bring brands to the market. That’s why today, I want to talk about how the butterfly effect takes place within the reseller community and how it affects the manufacturing communities as well.


Don’t have a cash grab mentality with a brand. Have a partnership mentality.


Today’s Topic Covers:

  • The Amazon reseller community and manufacturing community are very closely intertwined.
  • Explaining to brand owners how distribution will affect their pricing, the number of counterfeits, map pricing, and other areas of their business.
  • Talking to brand owners about the importance of maintaining distribution control.
  • Many brands confuse Fulfillment by Amazon with selling directly to Amazon.
  • Explain to an emerging brand the importance of locking down their listing with brand registry, having a quality title, strong keywords, images, bullets, and description.
  • Why brands should get Enhanced Brand Content as soon as possible and how they differ from A+ listings.
  • Why brands should limit their sales to two to three Authorized Amazon Resellers.
  • Thinking of the power of association.


Resources Mentioned in This Episode:

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Feb 22, 2017


Today Robyn talks with Cynthia Stine – THE expert in account reinstatement on Amazon. In addition to selling on for the past five years, Cynthia writes a popular blog at Online Sales Step by Step and consults with Amazon sellers on their business issues. In 2014, her clients started turning to her to help them get reinstated from being suspended or banned.


Based on her success and experience getting people back to selling, she launched her official Reinstatement services in February 2015. She was flooded with business. The need is great, and the stakes are incredibly high. Many sellers fail when they write the appeal themselves, which can lead to them being permanently banned from selling. Cynthia has developed a system for analyzing sellers’ mistakes, appealing to Amazon and – in most cases – getting her clients’ businesses back up and running. It is one of the toughest and most rewarding things she’s ever done.


Contact Cynthia:



Suspension Prevention e-Book:


Make Thousands On Amazon:

Feb 20, 2017

Today, I’m chatting with Chris Anderson from Superhero Sellers. Chris has been a significant contributor across several Amazon online communities and Facebook groups and has become one of the most respected people throughout our community.

Chris got started as an entrepreneur as a young teenager, when he owned his own lawncare business mowing lawns throughout his local community. He has experience in internet marketing and online selling on platforms such as eBay and Etsy before launching his Amazon business. He started on Amazon with the goal of pivoting from retail arbitrage to selling private-label products and although he is still not selling private-label items, he has grown an incredibly successful business through retail arbitrage.

Today, he shares his thoughts, tips, ideas, and insight with our amazing listeners; talking about everything from FBA fundamental tips for beginners through making good money on items you purchased at regular, retail prices.

“You don’t need to be a math wizard, but you do need to have a basic understanding of business and economics.” – Chris Anderson


Today’s Topics Cover:

  • Why Chris decided not to sell private-label.
  • Fundamental FBA tips for beginners
  • Why starting your Amazon business through selling used books is a great way to start?
  • Why Chris feels that his Amazon business is the most valuable possession and bending rules is never a good idea.
  • Maximizing the ROI on your investment of time and money on your business.
  • Understanding your expenses
  • Why knowing your numbers and hiring and meeting with an accountant once a month can be extremely helpful for your business?
  • Sales Rank Charts and experimenting in different categories.
  • How to make good money on regular-priced items
  • Maximizing the ROI on regionally-exclusive brand items
  • Tips for using Google to search for answers to your Amazon questions


Chris’s Tips for Learning and Improving Your Business Skills:

  • Buy books about business
  • Take free online courses about business
  • Attend business courses at local Community Colleges


Resources Mentioned in This Episode:


Connect with Chris Anderson:


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Feb 15, 2017

Bryan Bowman is a well-renowned private label seller with over a decade of entrepreneurship experience and extensive experience in e-commerce. He is the CEO of AMZ Profit Pros, which allows him to exercise his love for teaching by helping business owners in developing the best strategy to sell their products on Amazon.

Coming from a diverse work background, Bryan tells us how he leveraged his love for teaching and fascination for data and numbers to get to where he is today. He is a “breaker down of things” and in today’s episode, he walks us through some tools, concepts, and strategies, which will help you take your business to the next level.

“Lean into your strengths.  Don’t try to be good at everything.  Focus on what gives you the best results.”

Today’s Topic Covers:

  • Monitor your profitability. You need to know and really understand your numbers to manage your finances better and ensure that you are making the most profits.
  • Bryan gives us an overview of the different Amazon Services such as: Amazon Sponsored Products, Amazon Marketing Services, Vendor Central, and Vendor Express.
  • How to maximize the data from Amazon Sponsored Products to generate product ideas, determine the right keywords for your listings, and discover other niches to develop the best campaign for your business.
  • Bryan provides detailed instructions on how to get approved on your Amazon Marketing Services application.
  • How to refine your marketing strategy to get a better ROI. Stop focusing solely on ads and consider your sales funnel, targeting, and click-through rates to capitalize the use of your marketing platforms.
  • He provides very insightful advice about product selection and how to optimize your product listing.
  • Bryan talks about the importance of developing an off-Amazon business strategy to get your business to the next level.

3 Things You Need for a Successful Business

  1. Traffic – You need to control the people who come to your door.
  2. Bait – You need to give your customers a good offer.
  3. Value – You need to find a strategy to get people to spend more on their visit and come back and spend more often.

Mentioned Links:

Connect with Bryan:

Leave a review to enter for a chance to WIN!

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Follow this link to enter for a chance to win!

Feb 13, 2017

The start of the year can be quite overwhelming.  This is the time when most business owners are scrambling to implement changes to expand their businesses this new year.  Many of my clients, however, find themselves in an analysis paralysis, because they simply don’t know where and how to start improving their businesses.

Progress is a continuous process.  It’s not something that can be achieved through one strategy or action.  There are certain things that you will need to do consistently to ensure that your business is constantly improving.  Otherwise, you will find yourself faced with the same challenges that you are struggling with now.

You start by looking within.  Analyze your strengths and weaknesses to determine the things that you need to let go of and the things that you need to keep on doing for your business to move up to the next level.

Here are some tips to help set you off on the right start.

“We want to stop thinking about our time as free and start really focusing on the tasks that generate income.”

Today’s Topic Covers:

  • How to pivot from one business strategy to another
  • Be clear on your numbers. You need to start with your burn rate to understand what is needed to keep your business alive.  Only then, can you understand what is needed to help it grow.
  • What are the most valuable revenue producing tasks in your business? Determine most valuable revenue producing tasks in your business.
  • As you are sourcing, you need to continuously optimize your sourcing processes. Focus on tasks that can consistently and reliably produce the results that you need.
  • You should spend the time to really optimize your processes, because that’s the only way that you’re going to have access to more scalability.
  • Don’t take things personally. Don’t allow your emotions to overwhelm you when faced with seller rejection.

How to Set Your Priorities:

  1. “If I stop doing these things, my revenue will drop.”

Focus on the things that are actually going to bring money into the business.  Think of the tasks or activities that you cannot stop doing, because it will lead to a great loss in revenue.  Focus on these things first.

  1. “If I stop doing these things, I will start leaking money.”

These are back office activities, which if you don’t do will lead to gradual loss of revenue.

  1. Strategic Planning

Focus on activities that will help you optimize your processes and make things more efficient.  Like planning and long term strategy.

Resources Mentioned

Leave a review to enter for a chance to WIN!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn!

Follow this link to enter for a chance to win!

Feb 8, 2017

Today I’m talking with my conference buddy and great friend who has given me so much terrific advice on how to build my brand and connect with people. Jeff Cohen is an expert in the Amazon marketplace, and he helps sellers advance in their business and make the right connections to achieve their goals. I’m excited to have him on this episode so he can share with you his pearls of wisdom and a ton of valuable advice.


“Your greatest asset is your time. If you’re giving your time to help someone else make money, you deserve to make money as well – profit isn’t a bad word.”

Jeff Cohen


Today’s Topics Cover:

  • Jeff tells us about how he stumbled into e-commerce when he moved to a small town and worked for its largest employers.  
  • He talks about USPS auctions and how he grew his business.
  • Jeff tells about his prediction for the Amazon marketplace for new sellers.
  • We talk about building a business and the challenges involved with it.
  • Jeff discusses the importance of setting business goals.
  • We talk about using the law of reciprocity to address customer pain points and enhance your sales.
  • He shares his stories and advice about engaging with people at tradeshows or conferences.
  • Jeff announced he has a new program coming up for 2017 called Level Up With Jeff for high-volume Amazon sellers looking to discuss level up practices. 


Mentioned on the Show:


Connect with Jeff Cohen:


Leave a review to enter for a chance to WIN!

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Follow this link to enter for a chance to win!

Feb 6, 2017

Mike Michalowicz is Back!


“By his 35th birthday Mike Michalowicz (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune.


Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward.


Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.””


Together Mike and Robyn tell you about Mike’s new book, “Surge” and how to ride the wave of your business niche.  What do successful companies—the industry leaders—have in common? They were in the right place at the right time and they moved quickly and efficiently to capitalize on their position.


Easier said than done, right? These rock star companies must have geniuses at the helm. Or were backed by an endless cash reserve. Or maybe good fortune smiled on them. These beliefs have killed countless entrepreneurial dreams. Why? Because it's easy to get tunnel vision in the day-to-night grind of business ownership, waiting and hoping for that illusive spark that suddenly grows your business.


In his newest book, Surge, Mike Michalowicz busts the myth that spotting trends is for the brilliant or lucky few. A follow-up to his anti-status-quo book, Profit First, Surge reveals the five-step process Michalowicz and others have used to identify the next wave of demand, capture its energy, and ride that wave like a pro.


Featuring stories and case studies from small business owners and entrepreneurial legends, Surge guides you through the critical step of finding the right clients and giving them the very thing they want more than anything, at the perfect time.


Surge is the first in Michalowicz's "Sweet Spot" series of books promising achievement of the entrepreneur's dream: a business that fattens the wallet, feeds the soul and streamlines what ideal customers ravenously desire. This is a “take notes” episode!






Connect with Mike:


Mike’s Books:


Mikes New Book – Surge!



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The Unstoppable Amazon Academy


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Feb 1, 2017

My guest on today’s episode is none other than partner of Buy Box Experts, James Thomas. James and his business partner are also the founders of the amazing yearly conference called Prosper Show that I have heard so much about lately. James worked at Amazon for almost 6 years, working and leading teams for much of that time. The last team he ran was the Amazon Services team, the team responsible for recruiting approximately 99% of all new sellers on Amazon.

During his time at Amazon, he frequently saw brand new sellers enter the platform, then, in large numbers, fail after their first four to six months – often because they either didn’t understand how Amazon worked or didn’t realize how competitive the platform was.

When he left Amazon, he and his business partner set on a journey to figure out where opportunities lied to educate people on a broad scale on ways to make the necessary investment of time and come out of the educational programs more equipped with a better understanding of what it takes to succeed as an Amazon Reseller. This is when the vision of the Prosper Show first began.

Today, on the show, James shares a lot of incredibly valuable information, tips, and strategies that Amazon resellers should consider and implement in order to stand out among the sea of competitors when talking with brand owners and executives.

“If you have the right resources, contacts, and software in place – you should be proactively asking brands about what you can do to help them in exchange for a better relationship.” – James Thomas


Today’s Topics Cover:

  • What does a reseller need to do to get a leg up on their competitors while developing a meaningful relationship with brands so they can gain access to the right kind of products, in the right quantities, with a good price?
  • What you can do to become a better brand vendor and Amazon ambassador.
  • The five major areas where brands struggle the most on Amazon
  • What a reseller can do to help brands on Amazon based on these key struggle areas.
  • Educate. Collaborate.
  • Why you should point out enough important, small details when talking with brands.
  • How educating and helping brands improve their Amazon strategy can actually help improve your business, placing you in an expert position, and allow you to partner with brands as a trusted advisor.
  • How to approach brands to get them to list all of their catalog content, and why they should.
  • Developing a rolodex of service providers that would be helpful and useful to brands and how it can impact your Amazon business.
  • Legitimate sourcing and designated brand registries.


“If you’re not thinking about how you can help the brand, chances are, your competitors are.” – James Thomas


The 5 Major Areas Where Brands Struggle on Amazon:

  1. Distribution Control
  2. Controlling Prices
  3. Brand Content
  4. Catalog Selection
  5. Catalog Inventory Levels



Leave a review to enter for a chance to WIN!

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free one-hour consultation with her!

Follow this link to enter for your chance to win!