Are you ready for the changes that Amazon will bring regarding brand registry and brand gating? How important is it for you to deal with unresolved suspensions? What is the extent of the impact of these unsettled accounts to your business? How ready are you to proceed in case the ball starts rolling in a different direction?

In today’s episode, Scott Margolius of Feedback Repair gives some significant modifications he anticipates on Amazon regarding brand registry and brand gating. He points out some expected changes that would make sellers act more like professional business owners and the right pieces of advice as retailers get started on Amazon to avoid being in a disheartening situation of account suspension. Scott also believes that as some opportunities close to some people, there are so many new possibilities in many different ways to you if you are willing to readjust.

 “You’re in the right place at the right time only if you’re doing the right things for the right reasons.” – Scott Margolius

Today’s Topics Cover:

• Changes on the brand registry and brand gating on the Seller Central site
• Comparing the way brand registry works in the past and the expected changes to come
• How the new brand registry terms of service can be beneficial to Amazon sellers
• Determining your budget and the price range you’re going to offer on the platform after adding all the necessary fees for trademark, copyright, licensing, and a lot more
• Things you can learn from the big players and also what the big players can learn from the smaller ones
• The single largest risk Scott sees for sellers
• One of the biggest reasons why retailers are getting a lot of suspensions right now
• Reasons why it’s important for Amazon to protect intellectual properties, the platform, and consumers
• Importance of building relationships as an authorized seller

Check out Scott Across the Net:

• Feedback Repair Website
• Email: scott@feedbackrepair.com

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There’s been many conversations within the Amazon groups and communities lately around Amazon’s Brand Registry 2.0. Many sellers are concerned about what the Brand Registry changes will be and how they will impact the way they conduct the day-to-day tasks of running an Amazon business. There’s been a lot of speculation about how the brand registry changes will look and how it will impact the thousands of sellers on the platform.

Today, I want to discuss some of the things we’ve been hearing throughout the community as well as the speculations circulating the marketplace. I also want to share with you what you should do to position your business in the best light possible, despite the registry changes, and how you can prepare your business for the pivotal changes before they take effect.

It’s important for us to hold our reservations and see how it rolls out.

Today on the Unstoppable Entrepreneur Show:

• Main features of the Brand Central and the advantages for brands and sellers.
• How the new Brand Registry can help brands protect their intellectual property.
• Types of intellectual property.
• Why your brand product names should not be functionally named.
• What you can trademark.
• The ins and outs of copyrights.
• Dealing with private label sellers and patents.
• Seller’s concerns about Brand Registry 2.0.

How to Protect Yourself from Intellectual Property Infringement:

1. Become an authorized seller and have permission to use copyrighted photos and text.
2. If you don’t have permission, take new pictures and have new descriptions wrote. Update your listings before Brand Registry 2.0 rolls out.
3. Be sure you are not using anyone’s trademark inappropriately.

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Many entrepreneurs and business owners believe that the key to running a highly successful, profitable business is to have everything perfect – from their marketing campaigns to their product sourcing strategies. But what many people don’t realize – especially newly emerging Amazon sellers – is that perfection is the enemy of done.

Perfection can inhibit your ability to grow your business; to take it to the next level of success.

On today’s episode, I want to share with you why it’s okay to let go of the mentality that everything needs to be perfect before launching your business, product, or course idea, what can happen when you stay in the rut of waiting until everything is perfect, and how you can overcome the “perfection” mentality to advance your business to the next level.

“Don’t wait for things to be perfect. Go out there and take action.”

Today on the Unstoppable Entrepreneur Show:

• Why perfection is not as important as implementation and progress
• How having a “perfection-focused” mindset can often lead to burnout and giving up
• Why waiting for perfection is actually giving your customers, clients, and brands a disservice
• Creating time-blocking techniques
• Triaging revenue-producing tasks
• Mapping out what actions need to be taken and what actions have already been taken
• Creating structures that you need to support you in taking action
• Finding an accountability partner

How to Overcome a Perfection-Focused Mindset

Ask yourself:

• What actions do I need to take over the next three weeks to get the results I want?
• What are the things that are distracting me from my business?

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If you are an Amazon seller or are planning to be one, this episode helps improve and lay the foundation for your Amazon operations. Today’s guest started selling at the very young age of 13 doing wholesale purchasing and selling on eBay. While working with Google, Erick Rodriguez used to manage Google Adword accounts and specialized in monitoring conversion. He eventually left the corporate world, went to China and started his entrepreneurship journey. Today, he is a 23-year-old e-commerce entrepreneur and owner of a company that offers product photography and graphic design, particularly to Amazon sellers.

In today’s episode, Erick talks about the best ways to attract and capture Amazon buyers by using visual differentiators. He shares a lot of tips on how to avoid getting a one-star rating, low-budget option for branding, and how you as an Amazon seller can convert your clicks into sales. He also shares some of the tools that can help you track emails, address customer-related concerns, and deal with negative customer feedback and low rating.

“If you want to be really at the top half of page one for the primary keywords that you’re targeting for your product, you need to be what I call visually different from others.” – Erick Rodriguez

Today’s Topics Cover:

• Determining visual differentiators and the benefits of having them
• List of requirements to get approved for Amazon brand registry
• Defining enhanced brand content or EBC, its best practices, and how to do it right
• Advantages of having a graphic designer work on your EBC
• Reasons why infographics have a great impact on the conversion of sales
• Addressing infographic concerns on mobile version
• How to drive click-through rate
• Setting up A/B testing, how to do it, how long, and the tools to help you execute it
• Largest contributor in Amazon seller success and roles images play in private label products
• The significance of packaging in customer satisfaction
• What inauthenticity claim is, how to get it, and its effects on Amazon sellers
• Biggest fears of Amazon sellers and how to maintain a healthy listing
• Erick’s top five tools for his Amazon operation

Resources Mentioned:

• Weebly
• Upwork
• Freelancer
• Access
• Splitly
• Bindwise
• Viral Launch

Check out Erick Rodriguez Across the Net:

• Virtuous Graphics Website
• Global Sources Summit Event in Hong Kong

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When you’re an entrepreneur, you find ways to accomplish as much as possible in a day’s work. There are times when the tasks pile up, and nothing seems to get done. You get frustrated and overwhelmed with the amount of work that needs attending. After getting out of survival mode and start seeing things clearly, you consider delegating tasks and letting more people in your team. The next question would be whether to hire a trained professional or outsource a virtual assistant or VA?

In today’s episode, I talk about the factors you ought to consider when deciding on a service or a VA. I expand on the productivity components you need to assess, the time element in play, and questions to ask yourself before making a life-changing decision. You’ll also learn how to gauge yourself and evaluate the tasks that need delegating. Whether you’re hiring a service or a VA, remember that it is still your business and you are the captain of the ship.

We want you to own your business rather than having your business own you. And hiring virtual assistants is the first step.

Today’s Topics Cover:

• How to determine which tasks need outsourcing
• Things to watch out for to avoid making expensive mistakes
• Points to remember in creating a check-and-balance system
• Real reason why people would not outsource
• Benefits of outsourcing smaller tasks
• Determining tasks for in-house training and the ones requiring a hired service
• Who to consider and where to look when considering hiring local
• Signs that indicate it’s time to hire out services
• The relationship between creating processes and buying time

Resources Mentioned:

• Upwork
• PayPal

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What are some of the biggest dangers that can affect your business, your success, as an Amazon e-commerce seller? If there is one thing in business that can negatively impact your success in this industry in a major way – it’s complacency.

Being complacent in your business – in any industry – begins for many reasons, but how do you break the habit once it starts?

On today’s episode, I want to talk about the effects that becoming complacent can have on your business, your growth, your income, and your success. I’ll share how you can identify it in your business, what you can do to overcome it, and how to rediscover your hunger once again.

“Getting complacent is really easy. It can destroy your business because it takes away your drive. It takes away that solution.”

Today on the Unstoppable Entrepreneur Show:

• The danger of becoming complacent and how it affects ecommerce businesses of all sizes
• Navigating policy and technology changes to avoid complacency
• Identifying problems in your business – and how to get out of them
• Staying hungry isn’t about greed. It’s about knowing where you want to go
• How to stay hungry when you start feeling complacent
• Why reverse-engineering your long-term goals is critical to helping you avoid complacency
• Signs of complacency

Resources Mentioned:

• Outwitting the Devil book by Napoleon Hill & Sharon Lechter

Leave a review to enter for a chance to WIN!  

If you enjoyed today’s episode of The Unstoppable Entrepreneur Show with Robyn Johnson – leave a review on iTunes and you could win a free 1-hour consultation with Robyn!  

Follow this link to enter for a chance to win!